Today, smart marketers know using SEO for business growth is the most efficient route for every digital marketing campaign. Come in and let’s show you why!
With all the buzz around SEO, it is shocking how many people are still in the dark about SEO and its principles. Over and again, we receive questions from struggling marketers asking what SEO is and how to go about it. And it seems small businesses have it worst. The latest report confirms this, stating that only 30% of small businesses leverage SEO practices.
We hope to help you get up to speed with this introductory article What is SEO and Why Is It Important For Business?
As usual, you get a bonus tip when you read to the end. So, sit back and enjoy.
What is SEO?
Search Engine Optimisation (SEO) is the process of improving your website to boost visibility and searchability on organic search engines.
Why should you care about ranking well on search engines? Well, search engines like Google account for a huge percentage of traffic to websites. More than what you get with social media. Therefore, ranking on the top pages on Google means more traffic to your website. And this in turn means more sales and a better conversion rate. Just what you need to grow your business from the ground up.
That said, it is worth noting that SEO practices are in constant flux. While the gains are alluring, you have to be prepared and equipped to do the work. SEO is a long-term investment and it takes time to work. We will cover SEO best practices in another article. For now, let’s talk more about using SEO for business growth.
5 Reasons to Use SEO for Business Growth
SEO brings in the most traffic
Organic search engines like Google are the first point of call for the average searcher. Although people are now using social media as an alternative, Google still accounts for 75% of all global search traffic. Imagine having your website ranking on the first page of Google. Automatically, you will be in for a huge traffic fest. With more visitors coming to your website, of course, you stand a chance to sell more.
SEO promotes better customer experience
Part of the SEO practice is to create a better customer experience. Customer experience is a goldmine that was overlooked for so long. As a matter of fact, 80% of customers say they will not return to the same business after a bad experience. If your website provides a poor user experience, you automatically lose virtually every traffic you gain. With SEO, your website is already set up for success.
SEO already affects the sales cycle
News flash! The market has changed drastically from what we used to know. We now operate a buyers’ market where the buyers are in control of the sales cycle. Consequently, SEO practices are designed to fit into this new market. Thus, helping you to navigate the new buyer’s journey.
SEO is cost-effective
From the start, it may look like you have to invest a lot of time and money to see this through. And that is true in most cases. However, knowing the future return on this investment, you will be happy you made the move. In the long run, you will realise the fact that SEO is the cheapest marketing strategy.
SEO puts you on the leaderboard
You will agree that the competition out there is getting fiercer. Millions of new businesses are created every year. If done properly, SEO clearly separates credible businesses from others, thus giving you a seat among the thought leaders in your industry. Less competition, more sales!
Bonus Tip! SEO is the most effective digital marketing strategy
In all, we believe you will agree with this 67% of marketers who reckoned using SEO for business growth as the most effective digital marketing strategy.
SEO is here to stay! With the drastic changes in the market and the digital revolution that has accompanied technology, every smart marketer who looks to stand out from the crowd must understand the importance of using SEO for business growth.
